Bulk orders bring volume and efficiency, but bad bulk pricing can mean working hard for little profit. The goal is tiered pricing that wins larger orders while still paying you well.
Why Bulk Can Be Cheaper Per Unit
Setup costs — digitizing, hooping the first piece, threading — are mostly fixed per design. Spread across more pieces, your per-unit cost drops, so you can lower the price and still profit more overall.
Build a Tiered Price Structure
| Quantity | Per-Unit Price |
|---|---|
| 1 - 11 | Full price |
| 12 - 23 | Small discount |
| 24 - 47 | Larger discount |
| 48+ | Best volume rate |
Keep a One-Time Setup Fee
Charge a one-time digitizing/setup fee per design regardless of quantity. It covers your prep work and, because you digitize free, can be pure margin.
Never Discount Below Cost
Volume discounts should come from efficiency, not from selling at a loss. Always confirm even your best tier covers materials, labor, and profit.
Digitize bulk designs once, reuse for free:
Open the Converter →Reward Volume, Protect Profit
Each tier should still profit you. Discounts reflect your real efficiency gains, not desperation to win the job.
Tiered bulk pricing wins volume work while protecting your margin. Spread fixed setup across the order, keep a setup fee, and make sure every tier still pays.