Selling wholesale — supplying boutiques, gift shops, and retailers with your embroidered products — trades many small sales for fewer, larger, recurring orders. It is a powerful way to scale without endlessly chasing individual customers.
What Sells Wholesale
- •Personalizable blanks shops finish or sell as-is
- •Seasonal and gift items
- •Niche products (pet, baby, local-themed)
- •Patches and ready-made accessories
Set Wholesale Pricing
Wholesale prices are lower per unit than retail, so they must still cover your costs and profit at volume. Use your true COGS to set a wholesale price that works, then a suggested retail price for the shop.
Approach Retailers
Pitch local boutiques and gift shops with samples and a simple line sheet. Show them products that fit their store and will sell to their customers.
Deliver Consistency
Wholesale relationships depend on consistent quality and reliable restocks. Become a dependable supplier and these accounts reorder for years.
Produce consistent wholesale lines efficiently:
Open the Converter →Know Your Numbers First
Only offer wholesale prices once you know your true COGS. Discounting blindly can mean working hard at a loss.
Wholesale scales your embroidery business through larger, recurring orders. Choose the right products, price from real costs, pitch local retailers, and deliver consistency to build lasting accounts.