A well-embroidered logo on a uniform or company cap communicates professionalism instantly. Unlike printed garments that fade and crack, embroidery survives hundreds of washes and maintains its structure for the life of the garment. For businesses investing in staff uniforms, branded merchandise, or corporate gifts, embroidery is the premium choice.
Common Corporate Embroidery Applications
- •Staff polo shirts and work shirts — left chest logo, 80–100 mm wide.
- •Manager and director jackets — chest or sleeve logo, 60–80 mm.
- •Caps and hats — front-panel logo, 50–70 mm wide for structured caps.
- •Bags and backpacks — large logo on main panel, 100–150 mm.
- •Fleeces and softshells — chest logo, left breast position.
- •Corporate gifts — embroidered laptop cases, umbrellas, scarves.
- •Reception and team uniforms — name tags in combination with company logo.
Preparing a Corporate Logo for Embroidery
Most company logos are designed for print and screen, not thread. Before digitizing, evaluate your logo against these embroidery criteria:
- •Simplify fine lines: any line under 1.5 mm wide will not stitch reliably as satin stitch.
- •Minimum text height: 6 mm for block fonts, 8 mm for script. Smaller text should be dropped from the embroidered version.
- •Reduce colour count: more than 8 thread colours adds cost and complexity. Simplify where possible.
- •Flat colours stitch better than gradients — convert gradient areas to the nearest solid colour.
Converting a Logo to Embroidery with SewFlow
- 1Export your logo as a high-resolution PNG with a transparent background.
- 2Upload it at sewflow.com/image.
- 3Enable 'Remove Background' if there's any white remaining.
- 4Set the width to your target size (e.g. 90 mm for a chest logo).
- 5Preview the stitch simulation and check that text and fine detail remain legible.
- 6Select JEF, DST, or PES depending on your embroidery machine.
- 7Download and test-stitch on the same fabric as your uniform garments.
Digitize your company logo for free:
Open Image Converter →Ordering in Bulk vs Stitching In-House
For small runs (1–10 garments), stitching in-house or using a local embroiderer with your SewFlow file is most cost-effective. For bulk orders (50+ garments), commercial embroidery bureaus offer per-garment pricing that decreases significantly at volume. In both cases, having your own digitized file means you only pay setup costs once.
Thread Colour Matching
For corporate embroidery, match your thread to your brand's Pantone colour. Most embroidery suppliers carry Pantone-referenced thread charts. In SewFlow, use the thread colour override in the layer panel to select the nearest available thread colour before downloading.